The Role of Emotions in Validation
06-02-25
Validation isn’t just about numbers — it’s about feelings.
When interviewing potential users, listen for emotional spikes:
- Frustration
- Excitement
- Urgency
These are signals that a problem truly matters.
If someone says, “Yeah, that’s interesting,” keep digging.
If someone says, “I NEED this right now,” you’ve struck gold.