The $100 Experiment

Here’s a simple framework for validating an idea on a budget.

Goal: Prove whether a real audience cares about your solution.

Steps:

1. Create a simple landing page with a clear call-to-action.
2. Run $100 in targeted ads (Meta, LinkedIn, Google).
3. Track click-through rate and sign-ups.

If your conversion rate is below 5%, either the messaging or the idea needs work.

This experiment takes less than a week — and can save you months of wasted effort.